The commercial printing industry is set for some big changes in 2024, and businesses that want to stay competitive need to adapt quickly. With technology evolving and customers expecting more than ever, understanding the trends shaping the market will help your business stay ahead.
Let’s take a closer look at what’s coming and how you can take advantage of these shifts with amazing insight direct from HP
Sustainability: A Core Focus in Printing
In 2024, sustainability isn’t just an option—it’s a requirement. More businesses and consumers are demanding eco-friendly practices. Printing companies will need to adopt greener processes, such as using eco-friendly inks, recyclable materials, and reducing energy consumption to meet these demands.
Why It Matters: Customers are increasingly choosing companies that prioritise the environment. Investing in sustainable printing can boost your company’s image and help you attract more clients.
Digital Printing Technologies Continue to Grow
Digital printing is becoming more popular each year, and 2024 will see even greater advances. The flexibility and efficiency of digital presses allow businesses to complete smaller print runs faster, and at a higher quality. With improving technology, the cost differences between traditional and digital printing are shrinking.
Tip for Success: If you haven’t already, consider upgrading your digital printing equipment. Modern presses offer better customisation, helping you meet the growing demand for personalised products.
Personalisation is Essential for Growth
Gone are the days when personalisation was just an option. In 2024, businesses need to offer tailored printing solutions that speak directly to the customer. With more data from digital marketing, print campaigns are now integrated with online strategies, meaning customers expect their brochures, packaging, and mail to feel personal.
What to Do: Look into Variable Data Printing (VDP) technology. It allows you to customise individual print items with details like customer names and specific offers.
Hybrid Printing: The Best of Both Worlds
More businesses are turning to hybrid printing solutions, combining digital and offset printing to offer the best of both technologies. This approach is ideal for businesses needing high-volume prints but also catering to smaller, more personalised jobs.
Next Steps: If you manage both large-scale and customised orders, adopting hybrid printing could be a smart move. It can improve your efficiency and deliver better value for your customers.
Improved Print Quality and Automation
The latest developments in inkjet and laser printing are pushing quality standards even higher. At the same time, automation is reducing manual work, cutting costs, and speeding up production. Automating routine tasks like colour calibration and press setup can help you improve profitability by reducing downtime.
Pro Tip: Use automation to streamline repetitive tasks and save on labour costs, while still maintaining top-tier print quality.
Rising Customer Expectations
Today’s customers are more informed and demanding. In 2024, they’ll expect faster turnaround times, superior quality, and seamless communication throughout the process. Offering an integrated online ordering system and efficient customer support can make all the difference.
Prepare for the Future: Simplifying your ordering and customer service processes will ensure you meet these growing expectations and improve customer satisfaction.
Stay Ahead of the Game
2024 will bring exciting changes to the commercial printing world, with technology, sustainability, and customer focus leading the way. By adopting the latest in digital and hybrid printing, enhancing automation, and committing to sustainability, you’ll not only meet customer needs but also set your business up for long-term success.
Ready to take your printing business to the next level?
Nationwide Copiers offers a wide range of cutting-edge printing solutions. Visit our Printers for Sale page to find the right equipment for your needs or contact us for a personalised consultation.